Pro Tips

How to increase Twitter engagement for your business

Twitter is an excellent platform for connecting and engaging with others, but it can be difficult to get your tweets noticed. There are a number of reasons your tweets may not be getting the engagement you’d like, from small things like improper timing to major issues such as a lack of having a defined target audience. In this article, we’ll look at some key reasons your tweets may not be getting the engagement you are hoping for and how to fix them.

How to increase Twitter engagement for your business

Timing

The timing of when you tweet is critical in determining how much success your tweet receives. Studies show that the best time to post on Twitter is between 12pm-3pm EST on weekdays. This is when most people check their Twitter accounts and therefore there is more potential for engagement. Tweeting several times throughout the day will help ensure that more of your followers see your message instead of missing it due to scrolling past it unknowingly.

Target Audience

Who you are targeting with each tweet makes a tremendous difference in terms of engagement rates. If you don’t focus on having a defined target audience for each tweet, chances are that few people will see—or care about — what you’re trying to say, which leads us to our next point…

Relevancy

Your tweets should always be relevant and interesting to your target audience in order to maximize chances of success and create an engaged community around them.. do research into who exactly makes up your target audience so that you can tailor each tweet towards those specific individuals while adding value through content they actually find interesting or helpful.

Variety

While it’s important to share informative and useful content related to your industry/business, don’t forget to add in some personal elements here and there as well! Sprinkling in anecdotes about yourself or funny observations allows others to see the “person” behind the brand/business, which can lead to higher levels of engagement overall!

Visuals & Hashtags

Always remember to include visuals – whether pictures, videos or GIFs – with every tweet as these can help draw attention faster than just plain text updates alone! Using hashtags within tweets helps make them easier for others outside of your network to find. With hundreds (if not thousands) of hashtags, just one trending topic away from potential customers searching through Twitter – don’t forget this key step⁠!

By following these tips above, you should be able take advantage of all that Twitter offers. You’ll be optimizing your strategy so that posts get better engagement rates over time!

Paragon Media One is an online marketing company that provides digital marketing, SEO services and web design solutions to businesses locally and all over the U.S. If you would like to learn more about how great website design and online marketing can help grow your business, click on over to our contact page and reach out today.

Need Help With Your Website, SEO and Marketing?

We can help with new projects, work on existing ones, plan your upcoming digital marketing, advise you on your next big idea, provide support, and so much more!

Unleash More Pro Tips

Successful website design

The Secret to Successful
Website Design

When it comes to website design, looks aren’t everything. Sure, your website should look professional and polished, but two of the most important things are that it’s easy to use and that it converts prospects into customers. If your website is confusing to navigate, visitors will leave before they’ve had

Dive In »
website design neglect

Website neglect is a real thing

A common problem that we see with businesses that have a website is when they stop updating or managing it. Many companies leave an employee or a manager in charge to keep things up-to date and maintained. More times than not, they never bother to train them on how best

Dive In »
high tech digital marketing

Navigating the High Tech World
of Digital Marketing

The high-tech world of digital marketing can be a maze of confusing, and sometimes contradictory strategies. For example, some people swear by SEO while others prefer to use Facebook ads or YouTube. But no matter what you do, the competition will always nip at your heels with new tactics to

Dive In »
reputation management

Your Reputation is Everything

First things first, what is reputation management? It’s a process that helps you manage the way your business or brand is perceived by others. But it’s not just about managing perceptions; it also includes monitoring online conversations and listening to feedback in order to help make improvements for the future.

Dive In »
Pay Per Click

7 Easy Pay-Per-Click Advertising
Tips To Save You Money

Are you looking for pay per click advertising techniques that will save you money? Look no further! Here are 7 quick PPC (pay per click) tips we’ve learned over our years of working in digital marketing and they’ll all help to save you time and money. Step 1. Find the

Dive In »