Pro Tips

Your Reputation is Everything

First things first, what is reputation management? It’s a process that helps you manage the way your business or brand is perceived by others. But it’s not just about managing perceptions; it also includes monitoring online conversations and listening to feedback in order to help make improvements for the future. Reputation management can seem like a daunting task, but this handy guide will provide you with all of the information necessary to get started!

reputation management

It’s not always easy to see everything about your business reputation on the internet. What you do see might be pretty bleak- so it’s important to take steps in order to prevent reputation threats and repair any damage that has been done.

A reputation is made up of your brand, products, services, employees–all wrapped into one. Changing and managing your online reputation can seem impossible at first, because almost everything about your business seems like its scattered all over the place.

Here are six steps to getting started with reputation management.

Do a reputation management audit

An online reputation management audit is the first step in order to get your business back on track with its reputation, and identifying any areas of weakness will be key towards success. A good starting point for this would include checking out what people are saying about you or your brand online through social media.

Dig For everything

Be sure to thoroughly search for everything you know about your company, and to be very specific. Make sure you are aware of the reputation that your employees have on social media channels as well! If your employees have reputation issues online, it may adversely affect a prospects decision to do business with your company.

Take a lesson from the pros

Do a customer survey to determine what your customers think about your company and solicit feedback through social media on a regular basis.

Include all aspects of digital media

To be successful, it is important to make sure that your reputation management plan includes all aspects of social success: offline, online, in-person.

Get granular with your approach

A good reputation management plan should include various tactics for different situations; you may need to take different approaches depending on the situation at hand and how good or bad your online reputation may be. It’s okay to get granular with your approach.

You don’t know what you have until it’s gone!

The reputation of a business can be easily destroyed or damaged by negative online reviews. For example, 87% of customers will reverse their purchase decision after viewing information about your brand on the internet that is not favorable. The reason? Search engines are becoming more and more popular as they replace word-of-mouth referrals. When people want to find information about your company and its products and services, they will search online. This means your organization’s reputation needs constant monitoring if you want to stay competitive in today’s market place.

Has this reputation management guide helped? We encourage your feedback!

Unlock Your Website's Full Potential!

Our team is ready to elevate your online presence. Whether it's breathing life into new projects, revitalizing existing ones, strategizing your next digital marketing triumph, sparking your upcoming big idea into action, or offering unparalleled support. Discover a world of endless possibilities with our expert assistance today!

Unleash More Pro Tips

Don't loose your digital empire

Secure Your Digital Empire Before It’s Too Late

Prefer to Listen? Enjoy the Audio Version of This Article. The Fragile Foundation of Social Media Success In an era where digital landscapes are continually evolving, social media platforms like Facebook and YouTube have become the cornerstones of many individuals’ livelihoods and business strategies. The allure of reaching a global

Dive In »
Successful website design

The Secret to Successful
Website Design

When it comes to website design, looks aren’t everything. Sure, your website should look professional and polished, but two of the most important things are that it’s easy to use and that it converts prospects into customers. If your website is confusing to navigate, visitors will leave before they’ve had

Dive In »
website design neglect

Website neglect is a real thing

A common problem that we see with businesses that have a website is when they stop updating or managing it. Many companies leave an employee or a manager in charge to keep things up-to date and maintained. More times than not, they never bother to train them on how best

Dive In »
high tech digital marketing

Navigating the High Tech World
of Digital Marketing

The high-tech world of digital marketing can be a maze of confusing, and sometimes contradictory strategies. For example, some people swear by SEO while others prefer to use Facebook ads or YouTube. But no matter what you do, the competition will always nip at your heels with new tactics to

Dive In »