Pro Tips

Is Your Website Customer Centric?

Evaluating your site regularly is one of the most important things you can do to maintain it. One of the things you need to ask yourself during the site evaluation is if the site is customer-centric. What does this mean? A customer-centric website is centered completely around the potential customer’s wants and needs. This means the site needs to have a certain level of focus on customer benefits and overall experience while visiting the site. This can be obtained with different sales drivers such as customer loyalty programs, word-of-mouth advertising, and testimonials. After all, your sites visitors are potential clients, don’t you think they’re going to want to see some credentials before they sign the dotted line? Of course they are.

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How to increase Twitter engagement for your business

How to increase Twitter engagement for your business

Twitter is an excellent platform for connecting and engaging with others, but it can be difficult to get your tweets noticed. There are a number of reasons your tweets may not be getting the engagement you’d like, from small things like improper timing to major issues such as a lack

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Successful website design

The Secret to Successful
Website Design

When it comes to website design, looks aren’t everything. Sure, your website should look professional and polished, but two of the most important things are that it’s easy to use and that it converts prospects into customers. If your website is confusing to navigate, visitors will leave before they’ve had

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website design neglect

Website neglect is a real thing

A common problem that we see with businesses that have a website is when they stop updating or managing it. Many companies leave an employee or a manager in charge to keep things up-to date and maintained. More times than not, they never bother to train them on how best

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high tech digital marketing

Navigating the High Tech World
of Digital Marketing

The high-tech world of digital marketing can be a maze of confusing, and sometimes contradictory strategies. For example, some people swear by SEO while others prefer to use Facebook ads or YouTube. But no matter what you do, the competition will always nip at your heels with new tactics to

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reputation management

Your Reputation is Everything

First things first, what is reputation management? It’s a process that helps you manage the way your business or brand is perceived by others. But it’s not just about managing perceptions; it also includes monitoring online conversations and listening to feedback in order to help make improvements for the future.

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