Pro Advice

Website design. It’s not just about the design.

Designing your website is only the tip of the iceberg when planning a strategy to succeed online. Once your new site is up and running, keeping it fresh is paramount if you want to keep your visitors interested and coming back for more. Creating a solid update plan can help keep your prospects interested in your products and services and also help with search engine optimization (SEO), content marketing and on-site conversions.

Many website owners let their websites wane over time and without regular changes or updates, a website can become stale and stagnant. Allowing this to go on for too long, can tarnish your brand and hurt traffic to the site.

Google™, Bing™ and Yahoo™ will regularly crawl a website to look for content and changes to that content, and can rank your site based in part by what it finds. Keeping your content up to date and using the right content can help gain visibility from an SEO perspective. This means that you may have a better chance of being found when someone queries a search engine for your products and services. It also means that you will be serving up the correct information to help convert your prospects to customers.

For this reason, when planning your website design, I suggest creating a solid SEO and content marketing plan and then devising a strategy to implement that plan with laser focus. Whether you do-it-yourself or hire the services of an expert website designer, you should have realistic goals in place and follow through with strong attention to detail.

A quick note about backlinks

Obtaining high ranking quality backlinks can help your website achieve top rank much faster. In some cases, it may not even be possible to achieve top rank without the proper backlinks to your website. Give careful consideration to obtaining quality thematic backlinks to your website as this will go a long way toward helping your site to achieve the visibility it deserves.

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